Gathering ordinary, creating extraordinary! Natural Land Group S1111- China Digital Agriculture Industry Value Chain Reshaping Summit Successfully Completed

On July 6th, the S1111 China Digital Agriculture Industry Value Chain Reshaping Summit, hosted by Natural Land Group, was grandly held in Shouguang, the hometown of vegetables. Zhang Guangyou, Chairman of Natural Land Group, Song Haibo, and more than 200 business backbones from all over the country attended the conference.

S1111- Reshaping the Value Chain of China's Digital Agriculture Industry

Zhang Guangyou, Chairman of Natural Land Group, reinterpreted the agricultural industry and pointed out that "the essence of business is to establish a positive cycle of consumer satisfaction, serve every consumer well, ensure the authenticity and transparency of product information, ensure planting safety, and have someone manage problems. Promote service and continuously establish a positive cycle of consumer satisfaction."

Chairman Zhang Guangyou gave a detailed interpretation of "S1111- Reshaping the Value Chain of China's Digital Agriculture Industry" to the attendees, and pointed out that "the meaning of S is to build an excellent star fighter team; the meaning of the four 1s is: 1. to become the first army in the field of digital agriculture; 1. to redo the industry; 1. to elevate the income competitiveness of service providers to a higher level; 1. to build a digital agriculture listed company, and elaborated on the ways to achieve the vision of digital agriculture.".

Digital agriculture has great potential

On February 14, the Opinions of the Central Committee of the Communist Party of China and the State Council on Doing a Good Job in the Key Work of Comprehensively Promoting Rural Revitalization in 2023, namely the No. 1 central document of 2023, was released. This is the 20th No. 1 central document guiding the work of "agriculture, rural areas and farmers" since the 21st century. The document proposes to deepen the implementation of digital rural development actions and promote the research and development of digital application scenarios. Accelerate the application of big data in agriculture and rural areas, and promote the development of smart agriculture.

Since 2019, the Natural Land Group has been closely following the trend of agricultural development, and the Anxin Umbrella has emerged. Anxin Umbrella is committed to fully empowering the smart agricultural industry chain, providing information and data support for the development of the agricultural industry chain, integrating agricultural industry interconnection, intelligent equipment IoT, agricultural technology and agricultural service knowledge, and agricultural industry data. In order to better utilize the empowerment of digital agriculture, the Natural Land Group established the Anxin Umbrella Digital Agriculture Certification Training Center and held a grand launch ceremony at the summit site! Sun Xiaoning, the person in charge of Anxin Umbrella, also provided systematic training on Anxin Umbrella business and product introduction, as well as practical operations (with solutions in the mini program) at the summit.

Continuously strengthening the digital empowerment of agriculture

In the future, the market competition in the agricultural inputs industry will become increasingly fierce, and the requirements for agricultural practitioners will also become higher. The existing understanding can no longer adapt to the new development requirements. In order to continue empowering agricultural input practitioners, Natural Land Group has also hired various experts in the agricultural input industry as consultants for the group. At this summit, Shi Yucan, the founder of "Sixianghui Branch Network" and the general manager of Shanghai Yunong Cultural Communication Co., Ltd., Jiang Kecheng, a special EMBA mentor at Tsinghua University, Jiang Zihua, the general manager of joint entrepreneurship, Xu Nan, the executive director of Yongye Group, and Huang Huaisheng, a senior consultant of Natural Land Group, provided training and sharing.

They respectively made high-quality sharing of How to Select the Promotion of Agricultural Means of Production in the Internet Era, Semi annual Strategy Decoding, Brand Marketing and Terminal Promotion Strategy of Fertilizer Enterprises, Natural Marketing Operation Strategy Plan-2023, and Goal Setting in the Second Half of the Year. From brand building to how to build digital media to achieve the promotion of agricultural means of production to digital marketing management, a digital training feast was brought to everyone. By sharing the awareness of industry practitioners, participants actively shared their learning, and the on-site learning atmosphere was strong.

Innovation and Change, Creating the Future Together - New Product Launch

For many years, Natural Land Group has been focusing on product innovation and development. At this summit, Naturally launched three high-quality products, including a fully independently developed formula for Spanish Naturally Health Expert Medium Element Water Soluble Fertilizer, an upgraded version of the old brand of Baiweide Black Yuanjia Microbial Agent, and a Kangran Marine Root Microbial Agent developed in response to market changes, which can solve different pain points of crops and meet the nutritional needs of different stages of crop development. Yang Yingjun, Director of Natural Products in Spain, Wang Yongqiang, Director of Products at Baiweide, and Zheng Hong, Director of Products at Nongyou Shangcheng, respectively shared their new product releases.

The direction must be correct, and the organization must be full of vitality

The grand event of summer is full of energy, and the pace of empowering agriculture by the Natural Land Group never stops. Next, the Natural Land Group will rely on its own scientific research and resource advantages to help China's high-quality development of agriculture and promote the vigorous development of digital agriculture in China!